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5 Mistakes Most Women Make When Wearing Perfume—And How to Fix Them

Wearing fragrance is easy—a little spritz, and you’re done. But wearing fragrance well requires a little more skill and finesse. For example: Did you know that correct placement depends entirely on both the environment in which it’s worn and the outfit for which it accessorizes? And that tendency you have toward dressing your wrists and then rubbing them together? 

Don’t Rub—Just Spray
That almost unconscious application habit—misting a little scent on your wrists and then pressing them together before reaching for your neck—is actually “very bad,” says Kurkdjian. Why? The friction created by rubbing, he continues, “heats up the skin, which produces natural enzymes that change the course of the scent.” Most impacted are the top and middle notes, along with the dry-down, or the last and longest period of your fragrance’s unfolding.

When in Doubt, Use Your Head (Or Your Hair)
A few common-sense rules can carry a smell a long way. “Perfume doesn’t last long on dry skin,” says Kurkdjian, who suggests either a companion body lotion to your fragrance or an unscented moisturizer to prevent any olfactory interference. Where you put perfume matters, too.

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